Giant Emojis to pop up in farmers’ fields for new Carrs Billington competition to support WellChild

Posted on the 11th April 2017

Look out for giant purple Emojis appearing in farmers’ fields near you this year!

The giant smileys and other funny faces are appearing in fields as a result of a competition for farmers organised by Carrs Billington Agriculture to support WellChild.

Farmers will be challenged to create their emoji-inspired displays from silage bales wrapped in WellChild’s colour purple. They can customise their bales with special emoji packs provided by Carrs Billington.

Anyone can take part in the competition this year! If you spot the Emoji bales in a field take a picture on your phone, tag the location and post it on social media including @CarrsBillington and the hashtag #spottedpurple. Each time a person does this with a photo of different bales they will be entered into a draw to win £200 of Carrs Billington vouchers.

Carrs Billington has a string of stores supplying agricultural products and services to the rural community across England and Scotland, and will be donating at least £10,000 this year to support WellChild’s work with seriously ill children and their families. As part of their support they will be distributing the purple silage wrap and netwrap supplied by Zeus Packaging Group. They will be asking farmers and contractors to show their support by choosing to buy purple.

Farmers taking part in the competition will send in photos of their emoji creations to be displayed on the WellChild and Carrs Billington Facebook pages. The farmer whose emoji bale display is judged the best, will receive two tickets for the prestigious WellChild Awards 2017 which will take place in London later this year. This star studded event, which is attended by a host of celebrities, and often by WellChild Patron Prince Harry, gives awards to inspirational children coping with serious illness, to caring children and to dedicated child health professionals.

Zeus Packaging Group have given Carrs Billington the exclusive distribution rights of their Purple Silagewrap and Purple Netwrap in the UK. This is a part of a global project launched by Zeus to support children’s charities in Ireland, the UK, Spain, Portugal, New Zealand and Australia. The purple bales dotted in fields around the world will represent the support they are giving to children and young people who need our help.

WellChild Chief Executive Colin Dyer said: “We would like to thank Carrs Billington and Zeus Packaging for their fantastic support for WellChild and the families we help across the UK. The hay bale emojis will be a fantastic sight in fields all across the country and the money which is raised by the farming community will go to support children with serious and complex health conditions to live a better, happier life.”

Rae Tomlinson, Carrs Billington Managing Director said: “Carrs Billington are delighted to be supporting such a worthy cause.  The work WellChild undertakes makes a considerable difference to the lives of seriously ill children and we know our staff and customers enjoy demonstrating the lighter side of farming with the purple bale campaign.”

Carrs Billington Agriculture

Carrs Billington Agriculture supplies the farming and rural communities with a comprehensive range of agricultural products and services. The firm has a network of 32 Country Stores with seven sub-stores to support the farming community.

For more information about the competition and the partnership, visit the Carrs Billington website at

Read more posts...

10 year old Lucie’s new accessible garden

Lucie has Rett Syndrome, a rare neurological disorder which causes a progressive inability to use muscles for eye and body movements and speech. She also has scoliosis and epilepsy. Lucie uses a wheel chair full...

Posted 13 Jun 2018