Meet The Team – Digital Engagement

Posted on the 15th August 2019

Charlotte, Digital Engagement Officer, took 10 minutes out to chat to us about the WellChild Communications and Engagement team…

What do you do, and why is it important to WellChild?

I’m part of the Communications and Engagement team and my role at WellChild is the Digital Engagement Officer. This means that I mostly look after social media, the WellChild website, and online advertising. It’s important that WellChild is represented accurately online, so we can reach more individuals and families who may need our support. Our online presence also helps to raise awareness of the work we do and the reason we do it. Making sure the information we put out online is accurate and engaging is also important to attract fundraisers and corporate partners.

How do the families in the WellChild Family Tree help you?

The knowledge and stories the families share provides a valuable insight into the hardships and highlights of caring for a child with complex needs. Being able to share some of these stories on our website and on social media can help us get the support of fundraisers and corporate partners as well as attract new members to the WellChild Family Tree support group. The community aspect of the Family Tree helps engage more individuals and families from across the UK.

What has been your favourite project to work on?

So many to choose from! The WellChild Awards is always a highlight; I’m involved in the online coverage, so I’m usually very busy on the lead up to the event as well as on the night. I love meeting our winners and it’s great to be able to share their inspirational stories online.

I also find working on the #notanurse_but campaign very rewarding. When I first started at WellChild, the campaign was only a few months old, so watching it grow has been really interesting, and has really put into perspective the reason for our work. Hearing the parents, carers and siblings talk about their experiences helps me to understand what life is really like for the families we support. It’s my job to edit the video diaries, and share them online. It’s great to see the reach they can have, some have been used in conferences, others in nurse training and of course in our own campaigning.

What do you like doing in your spare time?

I really enjoy singing – I’ve been in several choirs since I was a child, and through them have made a number of lifelong friends. When I’m not singing, I like going for long walks with my dog, and spending time with family and friends.

What has been your favourite moment at WellChild?

One of the most enjoyable days was the 10th Anniversary Helping Hands project. It was pouring with rain, but because of my role in charge of social media I was in and out of the house and managed to stay (mostly) dry. Everyone else was hard at work and getting drenched so they weren’t too thrilled every time I appeared asking them to smile for photographs – but despite the weather everyone was in high spirits and the project went really well. All in all it was a cheerful operation.

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