HELLO! and Melissa Odabash launch charity face masks for WellChild

Posted on the 15th June 2020

HELLO! has teamed up with designer Melissa Odabash to produce limited-edition, non-medical grade face masks. Available in two colourways, red with white elastic or navy, all profits from this collaboration will be donated to WellChild.

All profits from the HELLO! x Melissa Odabash collaboration will be donated to WellChild, to support our work providing vital PPE, care and support to seriously ill children and their families. One mask sold is the equivalent to four surgical face masks for those shielding, and ten masks sold are the equivalent to one hour of care from a WellChild Nurse.

How to buy your Melissa Odabash face masks

Support this initiative and purchase one face mask for £14, or two for £26.

The launch of these re-usable masks is being feature in HELLO! Weekly, on sale 15th June 2020, as well as online at www.hellomagazine.com.

Speaking about the initiative, HELLO! Editor-In-Chief Rosie Nixon comments: “Face masks are now an important wardrobe staple and I can’t think of a better, more friendly word than HELLO! to wear on your face, in place of a physical smile. The red and navy designs make them stylish and wearable for every day too. I was over the moon to work with Melissa Odabash on this project, a designer who I have long admired, and she has sourced the best quality materials for our mask. I am delighted that we are continuing HELLO!’s support for WellChild in the process. This is a brilliant way to give back, whilst helping to keep yourself – and your friends and family – stylish and safe too.”

Designer Melissa Odabash says: “This is all about giving back. It’s scary how contagious the virus is, but during this pandemic people are helping others and being kind. I’ve noticed neighbourhoods coming together and I think a lot of good is coming out of this extraordinary time. I love HELLO! magazine; it’s supported me throughout my entire career, and I’m thrilled to be part of this.”

Matt James, Director of Communications & Engagement at WellChild, adds: “A huge thank you to HELLO! and the amazing Melissa Odabash for including WellChild in this exciting collaboration. Families caring for a seriously ill child are totally reliant on external carers coming into their home, but without PPE many have seen vital care stop during lockdown. This has forced many families to deliver round-the-clock medical care on their own and without support. As the country eases out of lockdown, many of these families will continue in isolation for the foreseeable future. Funds raised from this fantastic initiative will help ensure that WellChild can give these children, young people and their families the best chance to thrive through this crisis and beyond.”

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