The Festival™ supporting WellChild

The racing community unites to support seriously ill children across the UK. 

To show your support, please donate now.

A Message from Ed Chamberlin

ITV Racing's Lead Presenter and WellChild Ambassador Ed Chamberlin shares his thoughts on the partnership between WellChild and The Jockey Club.


All the Magic at Home

Just because you’re at home for The Festival this year, it certainly won’t be boring. We’ve got everything you need to enjoy the races from the comfort of your own home. Get involved and remember to tag us on social media using @WellChild and  #CheltenhamFestival #WellChildGoldCup 

AP McCoy & Ruby Walsh chat to WellChild children racing fans ahead of The WellChild Gold Cup

"What's the fastest horse you've ridden?", "what are your feelings towards the sport since retirement?" and "if you had a superpower, what would it be?" are just some of the questions put to AP and Ruby in their zoom call with some of the children and young people WellChild supports.

Festival Focus Preview

Since we couldn’t host our Festival Focus Preview event in person this year, we have produced an exclusive preview video hosted by our ambassador and ITV Racing’s, Ed Chamberlin, along with a panel of special guests including champion jockey AP McCoy.  Hear their tips ahead of The Festival supporting WellChild.


Silent Auction

The Festival™ supporting 
WellChild auction will take place until 19th March 22:00hrs, hosted by Superstars, with some fantastic items on offer, such as a Private Tour of Jackdaws Castle, Tickets to The Masters 2022, and overnight stay at 5 star Ellenborough Park in Cheltenham, along with lots more place a bid now and help support WellChild. 


Eddy The Teddy Activities for Kids

Eddy the Teddy is WellChild’s official horse racing bear! He’s here to bring you some fantastic family fun including behind the scenes content which you can follow on social media – just search #EddytheTeddy. Look out for Eddy on ITV between 16th – 19th March to see if you can spot him at The Festival™!

Eddy also has some fabulous free horse racing themed activities which you can download here. Design Eddy’s jockey silks and colour him in, bake some Eddy biscuits and take a picture with Eddy and the WellChild Cheltenham Gold Cup with some fun photo booth props. Plus lots more exciting activities to explore.


Hamper at home

Brought to you by British Fine Foodsyou can enjoy the luxury of The Festival™ at home with the choice of three exquisite hampers all of which include award-winning food from artisan producers across the British Isles.  

For every Hamper purchased, British Fine Foods will kindly be donating 10% of sales toWellChild, so even more reason to make the most of The Festival week at home. 

Three deluxe hampers are available to purchase from British Fine Foods.

Virtual Shopping village

You can’t go to The Festival in person this year, but that doesn’t mean you can’t still dress up for the occasion! You can shop online to your hearts content with Avenue A’s amazing Virtual Shopping Marquee to get your racing fashion fix! Maybe it’s a new hat, some beautiful boots, (or even new pyjamas if you’d prefer), whatever your style there’s so much to explore.  

After the success of last year’s Virtual Christmas Fair in the Cotswolds, Avenue A and the stallholders have kindly decided to continue their support of WellChild by donating 10% of all sales from our bespoke shopping link to the charity. 

With over 200 stallholders selling unique and beautiful gifts, treats, homeware, clothing, jewellery, food and drink, and more, you’ll find something for everyone; whether it’s a special gift for someone or just a treat for yourself, step inside and shop now. 

Giving seriously ill children the best chance to thrive

Through a nationwide network of children’s nurses, home and garden transformation projects, family training and support services, WellChild exists to give this growing population of children and young people the best chance to thrive - properly supported at home, with their families.


How you can make a difference

  • £10 makes a difference and could provide a two-week supply of PPE delivered directly to a family to allow them to safely have key carers in their homes.
  • £20 makes a difference and could fund an hour of a WellChild Nurse’s time spent working with families in hospitals and communities right across the UK. 
  • £30 could make a lifesaving difference and is enough for WellChild Better At Home Basic Life Support training session for parents to learn the techniques needed when caring for their seriously ill child at home. 
  • £100 makes a difference and could fund a day of a WellChild Family Coordinator’s time to support families through our vital information and support services and the WellChild Family Tree. 
  • £500 makes a difference and could fund a large piece of sensory or practical equipment for a WellChild Helping Hands project. 

To make a higher donation or explore our corporate options, please contact Abby by email: or call 07875767169. 

Donate now to help support seriously ill children across the UK





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