Senior Management Team

Our senior management team have day-to-day responsibility for leading WellChild and the delivery of our strategy, whilst our board of trustees provide strategic leadership and support to ensure that we’re doing what we set out to.

Colin Dyer, Chief Executive of WellChild

Colin Dyer

Chief Executive

Colin was appointed Chief Executive of WellChild in 2010 having joined the organisation two years earlier. Prior to joining WellChild, Colin spent five years heading up the Steve Redgrave Trust, a charity providing inclusion opportunities for young people across the UK. A qualified senior journalist and former news and sports editor, Colin spent 10 years directing and consulting on sports marketing and sponsorship accounts in the UK and across Europe – including work to incorporate cause-related and charity-focused elements in major sponsorships alongside organisations such as Comic Relief and the World Food Programme. Colin is passionate about ensuring that children and young people have access to the best possible opportunities. One of his proudest achievements has been leading on a change in direction at WellChild from grant funding to the direct, practical support programmes, which are now proving so vital for thousands of families every year. However, in his words, ‘there is still much to do’.

Tara Parker

Tara Parker

Director of Programmes

Tara is a registered paediatric nurse with extensive experience across the UK. Her career in paediatrics has spanned both acute and community sectors and she has held senior positions within Clinical Commissioning Groups (CCGs) and NHS Acute and Community Trusts.  Tara has specialised in commissioning of care for children with complex health needs and disabilities. Her move to WellChild will enable her to continue the important work of championing the rights of some of the most vulnerable children and young people and their families in the UK.  Tara is mother to two children, one of whom who has complex needs and this has enabled her to gain a unique insight to both the lived experience and the professional challenges.

Matt James

Matt James

Director of Communications & Engagement

Matt joined WellChild in 2015 following over ten years marketing in the technology industry. Prior to joining WellChild, Matt co-founded Eccomplished, a consultancy advising early-stage retail technology companies on marketing, growth and fundraising. Matt was previously responsible for UK demand generation at MessageLabs (now part of Symantec) and ran marketing across Eastern Europe, the Mediterranean and Africa for Websense. Matt leads the communications and engagement teams at WellChild, ensuring that the charity continues to punch above its weight in getting the issues faced by thousands of families across the UK firmly in the public eye. Matt has an MBA from Cardiff Business School and is a Fellow of the Royal Society of Arts (FRSA). He has a keen interest in the transformative potential of digital technology for social good and has been instrumental in the early development of a new mobile app to help parents manage their child’s complex medicine routines.

Emily Henderson

Emily Henderson

Director of Operations

Emily joined WellChild in 2019, having worked in business management and operational roles across various sectors, concentrating on the health, social care and charity sectors more specifically in the last 6 years. Emily works across the organisation and manages the operational and support services including business processes, finance, IT, Health & Safety, Data Protection and front of house to ensure that WellChild runs smoothly, efficiently and effectively.  Emily is skilled at assessing the services that an organisation uses, such as IT, telephony and database to ensure they are robust, secure and effectively adhere to GDPR.  Emily has undertaken training covering leadership and management, IT, health & safety and business administration.

Abby Guilding

Abby Guilding

Director of Fundraising

Abby joined WellChild in 2020 and has worked in the voluntary sector for nearly 10 years. After studying dietetics, she found her place within the charity sector and prior to joining the team Abby headed up a Gloucestershire food charity. Whilst there, she was fundamental in the creation of flagship social enterprise projects; establishing relationships with commissioners and supporters; redefining the charity’s goals; and developing new income streams.

Abby is passionate about health and wellbeing and enjoys developing sustainable relationships to make significant impacts. As the newly appointed Director of Fundraising at WellChild, she will be working to establish a stable and ambitious growth in income to allow the organisation to deliver its new charitable strategy.

In her spare time, Abby enjoys cooking for family and friends, and can often be found on long dog walks across the Cotswolds.