Fundraising pledge

We pledge to respect you and your decisions.

We will never put any undue pressure on you to make donations to us, and we will do all we can to ensure that if we have anyone working on our behalf they do not do so either. If you don’t want to make a gift, or want to cease your regular donations then we will always respect your decision. We’re committed to the Fundraising Regulator’s code of practice including their guidelines on vulnerable people. You can read WellChild’s policy on the Protection of Vulnerable Supporters by clicking on this link.

We pledge not to sell your details.

We will keep your contact details and email address safe and we will never sell them on to any third parties. We’ll always give you the choice to opt in to being contacted by third parties who are supporting WellChild. We’ll only ask you to provide your telephone number and email address if you are happy for us to contact you in those ways. The only exception is participation in Challenge Events, where for reasons of health and safety, telephone and email contact details are required for everyone taking part.

We pledge to treat your debit/credit card security as seriously as you do.

If you donate online, we will redirect you through a secure payment gateway. We will only retain your card or bank account details if you choose to make regular gifts to WellChild. All such data is held securely. If you donate by debit or credit card, your card details will be destroyed securely once the transaction has been processed.

We pledge to keep you informed and inspired.

Through our website, newsletters and social networks we will keep you updated on the life-transforming ways your donations are being spent and what impact they are having. We hope that showing you the difference you are making will inspire you to stay involved with WellChild.

We pledge to stop keeping you informed if that’s what you’d like.

We’ll always make it easy for you to choose not to receive any more communications from us. We will include an ‘unsubscribe’ link on every one of our emails. Or you can let us know by calling us on 01242 530007 or emailing us at [email protected]

We pledge to thank you.

We will always endeavour to acknowledge and thank you for every donation.

We pledge not to take you for granted.

We might not get it right every time and we are really sorry for that. We’re very grateful to, and very proud of each and every one of our supporters. Your feedback is really important to us as we strive to improve in every way.

We pledge to handle any complaints promptly and fairly.

We will ensure that your complaint is taken seriously and handled fairly, with courtesy and discretion. We aim to respond to you fully within 20 working days. You will receive an acknowledgment of your complaint within 5 working days. If we get it wrong or if you are unhappy with us in any way, please let us know so we can put things right. Just email us at [email protected] or telephone 01242 530007.

WellChild welcomes and fully supports the introduction of the Fundraising Regulator and its’ aims. We are registered with the Regulator, allowing us to display their logo on our website and fundraising materials.

If you wish to contact the Fundraising Regulator directly for complaints relating to fundraising, please click here.

If you have a concern or complaint relating to illegal or criminal activity, a charity not following charity law or a charity losing lots of money, you can raise your concerns directly with the Charity Commission if based in England or Wales, by clicking here; or with the Office of the Scottish Charity Regulator if based in Scotland, by clicking here.

January 2020

Fundraising for WellChild – Terms & Conditions

Maximum benefit

The maximum benefit allowed on an individual donation is:

Donation Maximum Benefit Allowed
Up to £100 25% of donation
Over £100 and up to £1000 £25
Over £1000 5% of donation


Claiming gift aid for donations from connected persons for sponsored events where a substantial benefit has been received

If a participant undertaking a sponsored event where substantial benefits have been provided such as travel and accommodation receives a donation from a connected person, then gift aid cannot be claimed on that donation.

Connected persons

Connected persons include:

  • The donor’s husband, wife, civil partner (ie the participant is the husband, wife, civil partner of the donor)
  • Immediate family members who are ‘ancestors’ or ‘descendants’ e.g. son, daughter, parent, grandparent, grandchild etc (ie the participant is the son, daughter, parent, grandparent or grandchild of the donor etc)
  • Any immediate family members of the donor’s spouse or civil partner (ie the participant is an ‘in-law’ of the donors family so son-in-law, daughter-in-law, mother-in-law, father-in-law etc.)

What does this mean in practice?

As a participant of this challenge event you are receiving a substantial benefit of travel and/or accommodation. Therefore, if you receive a donation from one of the connected persons detailed above, they cannot tick the gift aid box and WellChild cannot claim gift aid on that donation.

  1. You agree that you are an independent supporter of WellChild and will refer to your fundraising as ‘in aid of WellChild’ not ‘on behalf of WellChild’.
  2. Although WellChild will provide guidance, advice and support with your fundraising, it is your responsibility to organise all aspects of any fundraising activity you undertake.
  3. You are responsible for any costs, taxes or expenses incurred by your fundraising activities in aid of WellChild.
  4. Depending on the nature of the activities at your event, you may need to account to HMRC in respect of VAT or income tax.
  5. You acknowledge that WellChild cannot take responsibility for any losses made through your event or liability arising from my event.
  6. You are responsible for organising any necessary insurance for your fundraiser or event.
  7. You may need to carry out a risk assessment before your fundraiser – please have a look at our example risk assessment.
  8. Depending on the sort of fundraiser you are planning to organise, you may need a license from your local council, for example a street collection license, a license under the Gambling Act for a raffle, or a license to sell alcohol at your event.
  9. Please ask for permission before using the WellChild logo for your fundraising activities, and make sure you do so in accordance to the brand guide lines we will provide you with.
  10. You agree to pay in all the proceeds of your fundraising for WellChild within three months of your fundraiser or event unless otherwise agreed.
  11. You agree to return any fundraising materials when requested by WellChild at your own expense.
  12. You must act in accordance to the Data Protection Act 2018 if you are collecting data from donors.
  13. It is always great for us to have photographs from fundraising events, especially if you give us permission to use the photos on social media. Please ensure you ask permission from anyone you plan to photograph. Send any photographs and videos to [email protected] to help us promote our work.
  14. You agree to only use lawful means to fundraise for WellChild and not to do anything that might harm the charity’s reputation.